Learning to Respond Instantly is Very Web 2.0

Posted on January 2, 2008. Filed under: Uncategorized | Tags: , , , , , , , , |

One of the topics that fascinates me is the design of organizations who can respond instantly.  A few years ago I wrote a book with two coauthors, Raymond Yeh and George Kozmetsky, titled Zero Time: Providing Instant Customer Value — Everytime, All The TimeWiley published this book.  The basic concept of this book was to share ideas on how companies were re-inventing themselves so the could be instantly responsive.  They could respond in ‘zero time’. 

The book was before its time.  The concepts we wrote about were trends we observed in very large, complex organizations and were implemented well before the Internet became a mainstay of all corporations.  However, the concepts are very current for today’s companies, particularly those moving towards Enterprise 2.0. (a term coined by Professor Andrew McAfee of the Harvard Business School). 

Zero Time Corporations are those that have 5 capabilities:

Instant Value Alignment

Instant Learning

Instant Adaptation

Instant Execution

Instant Involvement

This blog will explore these concepts in more depth, record examples of best practice, and generally create dialogue around designing and leading the next generation enterprise, those that have embraced Web 2.0 concepts, those that are moving towards enterprise 2.0…those that are learning to be Zero Time corporations.

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3 Responses to “Learning to Respond Instantly is Very Web 2.0”

RSS Feed for Designing and Leading Instantly Responsive Organizations Comments RSS Feed

[…]   That’s really fast.  But that’s not fast enough for some, so Netflix has an even more ZeroTime process…you can watch movies instantly on your PC or TV.  We set this up using our Wii.  Now we […]

[…] as one of 5 disciplines needed for the ‘next generation enterprise.’ The other disciplines are Instant Value Alignment, Instant Adaptation, Instant Execution and Instant Involvement. Fast Company wrote about the book. Since then, Fast Company has documented many organization who […]

[…] is a core from my book on the Zero Time Organization, published more than 10 years ago (see my blog).  Organizations who develop a competency in learning instantly also develop a capability that […]


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