Saks Fifth Avenue and Facebook

Posted on May 15, 2009. Filed under: Uncategorized | Tags: , , , , |

What is Saks Fifth Avenuejimmychoosaksadd doing on Facebook?  Earlier today, I got an email with an ad for delicious Jimmy Choo boots.  At the bottom I noticed the facebook icon.  Clicking on it brought me to the Official Saks Fifth Avenue Page on Facebook.  Immediately, I joined.  It’s fascinating that Saks is reaching out to their customers over this medium.

Saks was always my Mom’s store.  It was the classy, high service, mecca for fashion.  Not that my Mom was into fashion, but she knew that she could always find what she was looking for at Saks.  It’s a good bet that she never would have thought to look on Facebook for a page by Saks.

saksonfacebookSo what is Saks doing on Facebook?  From the looks of the page, they are reaching out to their younger customers and creating conversations.  It’s a brilliant move on their part.   They have created a presence where the young fashionistas are.  They have begun to engage them in conversations and in doing so, given their best customers an online home for the community.  That will go a long way to promote the loyalty they already enjoy from this customer group.

It’s a fantastic way to refresh their brand.  On the page, I see adds for events in their flagship store in NYC.  I see adds for some of the latest fashions.  There are some videos of runways and models, as well as clips from designers such a Diane von Furstenberg.  And there are lots of comments…things like “So happy to be visiting the Mother Ship this weekend” and “I Loooooove Saks”.  Some also are trying to talk with the company with comments such as “Love SAKS in general, but the San Diego store is not the best –limited merchandise. Can anyone talk to the buyers?? : )”

This is a brilliant move, and one that will certainly expand their customer base, their customer loyalty, and maybe even improve their already superior service.  This is definitely not my Mom’s Saks. Now it’s mine.


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