Dachis Group’s Framework for the Social Business Design

Posted on June 22, 2009. Filed under: Uncategorized | Tags: , , , , |

I’m at Enterprise 2.0 in Boston and very interested in learning about how social networking and social media are being viewed and used in corporations today. I attended this same conference in 2008 and was pleasantly surprised to find this oasis of like-minded people all trying to solve the puzzle of how these new tools are impacting organizations. I’m anticipating even more thoughtful ideas this year.

Already, I’ve found a group of people who are writing about this and have clearly given it some deep thought. That is the Dachis Group. Here are the links to some of their thinking about a framework they call “Social Business Design”:

Peter Kim’s reflections on social business

Jevon MacDonald’s taking the leap

Kate Niederhoffer’s social psychologist take

David Armado’s life after social media

Glad to see the beginnings of a business model for social business.  This model has many of the underpinnings that we can expect to see emerge in robust, usable models for large enterprises.  It begins to answer the call I wrote about in my March blog.  Particularly exciting is the resurrection of real time organizations…similar to the concepts of my Zero Time work.  I look forward to learning more.

This model still needs to be refined, however.  It must be written in a language that makes sense to business people.  It  must use terms that will have meaning to executives today.  It will also need examples.  Corporate examples, please.   David’s blog references a few companies who have social media presence.  My blog and many others do, too.  But for this business model to take off, we need to see it in action.  I look forward to hearing about examples of where they implement their ideas.

Great job, guys.  Can’t wait to hear more.


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