Building Your Reputation in this New World Order

Posted on July 27, 2009. Filed under: Uncategorized | Tags: , , , |

Earlier this evening, I ran across an interesting blog about Identifying a Social Media Workflow.  The author, Morgan Brown, covers a lot of territory about roadblocks to change, how to get started in social media, and choosing the right community (more on this in a future blog).  In this blog, however, I wanted to pass along his thoughts on creating a social media workflow, because I think he’s nicely summarized some very important concepts that escape so many people trying to figure out this space.

Morgan suggests,

“Social media is like a marathon, it’s not a sprint.  So the only way to gain value out of it is through repeated, regular involvement.  To make sure you do this you need to set up a workflow and schedule that ensures you develop a repeatable cadence that becomes part of your reputation online.”

Set up a plan–a workflow of how you will proceed.  To do this, he suggests setting up a block of time on a regular basis to both learn and use social media.  Whether its 30 minutes every other day, or an hour once a week, it’s the regular, predictable rhythm of your participation that is important.  It helps establish you as a reliable member of the community, and ultimately a core contributor to the community, rather than a drop in.

This was an eye-opening concept to me.  Certainly, we all can find time here and there to check Twitter, or LinkedIn, post a video, upload photos, or even craft a blog.  Doing so may make you a knowledgeable community member.  But it is the regularity that makes you a solid, dependable member.

This builds on one of the fundamental tenants of this new world…pay it forward.  It’s not like the past work environment where we had a well-bounded problem to solve or project to complete and doing so built a solid, valuable reputation.  Instead, this community values people who are bold and take the risk to put their ideas out there for discussion before someone asks for it.  Be a predictable contributor, and the reputation you create will be worth the time you put in.  Sounds like excellent advice for creating an online reputation of substance.


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