Taiwan’s Next Media Animation: Instant Video for the News

Posted on September 1, 2010. Filed under: Uncategorized |

Today I was looking over a recent Business Week magazine and ran across another example of an innovator whose business model is based on being instantly responsive.  This time it’s an international example, Taiwan-based Next Media Animation.  According to the article, the entrepreneur, Jimmy Lai, has been creating computer-generated animation of current events in record time.  Lai built an ‘old media’ empire of magazines and newspapers in Hong Kong and Taiwan.  He then wanted a more visual media for his stories using animation.  When he sought out animators to help realize his vision, he learned that it would take two weeks to create an animated video clip.  He wanted a clip in two hours.

Next Media Animation researched ways to speed up and improve the animation process. It’s not perfected yet, but they’ve had incredible success with some of the clips they’ve created.  Their first video, an animated version of Tiger Woods car crash in 2009, had over 2.5 million hits.  Another YouTube clip, about the JetBlue flight attendant Steven Slater, had more than 600,000 views.

What makes this case so interesting, in my opinion, is the combination of a new way to create the animation combined with ZeroTime principles.  The result is an instantly responsive process.  A library of digital faces, presumable tagged in a way that makes them easy to locate, gives Next Media the ability to instantly tinker together a product.  New technology instantly generates street scenes from Google Maps, creating other components.   Instead of creating each frame individually, Next Media is able to tinker premade, or instantly made, components together and drastically reduce production time.  In addition, they have also innovated ways to improve the quality of the animation. At every opportunity, they have taken time out of the process.

Next Media Animation’s business model is an example of a ZeroTime organization.  The model is based on processes that are instant, giving them a competitive advantage in the news industry-an industry where responding instantly is highly valued. It’s a great example of instantly responsive.

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