The New Normal: Social Business

Posted on January 31, 2012. Filed under: Uncategorized |

Recently, I ran across a very interesting blog of 101 examples of investments in social business…using social tools to collaborate, engage, innovate and run your business differently.  We’ve addressed the IT leaders’s role in leading social business.  But the blog I found this week was really eye opening and thought provoking.

Peter Kim, one of the early thought leaders in the use of social tools to create a social business, is the Chief Strategy Officer for the Dachis Group.  His blog lists 101 examples of benefits different companies have achieved using social tools.

What intrigued me about this blog is the breath of companies who have experimented with social tools.  Not all of them are BtoC.  Not all of the examples are brand extension.  Not all of the examples involve direct sales revenue.  Some are about transforming the business. Others are about innovation.  Others still are about building deeper relationships with customers and community.  All have documented quantifiable business benefits.

If you have any doubt about the new normal, the new way business is being done using the lens of social business, this blog might convince you.  If you need further convincing, check out Brian Solis’s blog from last October.  Social business is more than using social tools for marketing.  It’s really a whole different way of doing business—a ‘new normal’ way to engage every person who interacts with your organization—to engage your extended community.

Has your executive team embraced the concept of social business?  What would be a stretch-goal for your company to achieve that might be attempted with a well-designed social business experiment?  Maybe it’s time to do that experiment.

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One Response to “The New Normal: Social Business”

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[…]  We’ve discussed the CIO’s role in social business in several blog posts (see here, here and here for some of this discussion).  Recently, the former editor of eWEEK and executive […]


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